30+ The Ultimate Headline Formula (English)

The Ultimate Headline Formula

Numbers + Adjective + Target Keyword + Rationale + Promise

Example: 10 Ways to Boost Your Self-Confidence Immediately

Do something like ______

[Do Something Desirable] Like [an Expert] Without [Something Expected & Undesirable]

Example: Creating a website like an expert without Coding knowledge.

The Secret of ______

Example: The Secret of Writing Killer Instagram Content on a Daily Basis

How To Headlines

How to ____

How to ____ – The Essential Guide

How to ____ like ____

How to ____ even if/without ____

How to ____ while ____

How to use ____ to ____

How to ____ in five easy steps

Example: How to Create a Perfect Blog Post

The Ultimate Guide to ____ /The Beginner’s Guide to ____

Example:

• The Ultimate Guide to Growing Your Email List 
• The Ultimate Guide to Starting a 6-Figure Online Business

If You Don’t _____ Now, You’ll Hate Yourself Later

Example:

• If you don’t start your investment now, you’ll hate yourself later.

Are You _____?

Example:

• Are You Exhausted of Doing Instagram Marketing by Yourself?
• Are You Ready to Learn Marketing for Your Next Job?

Questions – Do You Know_____

Example: Do You Know the 7 Early Warning Signs of High Blood Pressure?

The Story behind ______

Example: The story behind every blogger’s success.

The Lazy ___ Way to ___

Example: The Lazy Blogger’s Way to Write Great Post Titles

X Ways to _____

Example: 101 Ways to Cope With Stress

If You’re ____, You Can ____

Example: If You’re a Non-Smoker, You Can Save 33% on Life Insurance

Warning: ____________

Example:

• Warning: If You Depend on Facebook Advertising, You Pretty Much Work for Facebook

Who Else Wants ____?

Example:

• Who Else Wants More People to Read Their Writing?

Here’s a Quick Way to [solve a problem]

Example:

• Here’s a Quick Way to Get Over a Cold
• Here’s a Quick Way to Potty Train Junior
• Here’s a Quick Way to Back Up Your Hard Drive

X Reasons Why You Should _______

Example: 10 reasons why you should start your Instagram seriously

Get Rid of [problem] Once and For All

Example:

• Get Rid of Your Unproductive Work Habits Once and For All

Promises – Give Me [short time period] and I’ll Give You __

Example: Give Me 3 Minutes a Day – and I’ll Give You a Better Complexion

Have a / Build a ______ You Can Be Proud Of

Ex. Build an Online Community You Can Be Proud Of

X Lessons I Learned From ______

Example: 10 Lessons I Learned From Writing a New Blog Post Every Day for a Month

X Common Mistakes ______

Example: 5 Common Mistakes that kill your Facebook Ads

X Mistakes to Avoid When ____

Example: 10 Mistakes to Avoid when you open a Restaurant.

The Key to _______

Example: The key to become a successful blogger.

Little Known Ways to _______

Example: Little-Known Ways to Get More Traffic From Social

The Quick and Easy Way to ______

Example; The quick and easy way to make an extra 1000$ per month online.

The Ugly Truth about _______

Example: The Ugly Truth About Instagram Influencers

Stop _____ and Start ____

Example: Stop wasting money on Facebook Ads and start doing this instead

You don’t have to ______

Example:

• You don’t have to be rich to start your online business.
• You don’t have to be an expert to start sharing your knowledge with people.

Turn _____ into______

Example: 10 Ways to turn your blog into online money making.

What Everybody Ought to Know About _______

Example: What Everybody Ought to Know About Marketing on Instagram

SHINE headlines

S – Specificity

H – Helpfulness

I – Immediacy

N – Newsworthiness

E – Entertainment value

Example: The Best Five Minutes (immediacy) You’ll Spend Today (entertainment): The Latest Tips (newsworthy) From Buffer (specificity) on Getting More Followers (helpfulness)